LAST UPDATED: JANUARY 16th, 2020
EFFECTIVE: APRIL 30th, 2018
- MAGGOMEDIA ADVERTISING
2.1 WHAT IS THE MAGGOMEDIA AD NETWORK?
MAGGOMEDIA may engage in cross-device data collection, which refers to the process of collecting data from devices that have been determined through statistical analysis to be linked or related. MAGGOMEDIA, or third parties engaged by MAGGOMEDIA to provide the cross-device data collection service, may use cross-device data to provide interest-based advertising services and deliver tailored ads to users across multiple devices.
2.2 WHAT INFORMATION DOES MAGGOMEDIA COLLECT?
When you view a MAGGOMEDIA ad on a site or app, MAGGOMEDIA may collect information about your device on which you have viewed the ad. This information enables MAGGOMEDIA to improve its services; including its ability to recognize your device when you use other sites and apps that are partnering or have partnered with MAGGOMEDIA.
(a) Information about your device
MAGGOMEDIA may collect some or all of the following information about your device: device type (e.g. smartphone, tablet, etc.),operating system (e.g. iOS, Android, Windows, Blackberry), network provider, mobile browser used (e.g. Safari, Internet Explorer etc.),platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, model, manufacture of device, OS version of device, User-agent string of the device, mac_address (ID associated with the WiFi or Ethernet interface adapter of a device), mac_address_md5 (MD5 hashed value of the mac_address), mac_address_sha1 (SHA1 hashed value of the mac_adress), session start/stop time, locale (specific location where a given language is spoken), time zone, network status such as WiFi, the geo-location of your device (using GPS or other geo-location data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc. In some countries, MAGGOMEDIA may also collect information such as international mobile equipment identity (IMEI), Internet (IP) addresses or geo-location data, which may be considered to be personal information and, in which case, MAGGOMEDIA ensures compliance with applicable laws in its collection or use of the same, to the extent applicable in such jurisdictions.
MAGGOMEDIA may collect the geo-location of your device only when an app or site, which leverages MAGGOMEDIA’s offerings through integration of MAGGOMEDIA’s technology/software (whether SDK, API or other integration) is active on the device. One way MAGGOMEDIA derives a device’s location is by collecting the device’s latitude and longitude coordinates through GPS. MAGGOMEDIA may infer the geo location of a device based on data collected through a WiFi identifier to which the device may be connected to, subject to country specific laws and/or industry guidelines related to such collection or inference practices. e.g: In the U.S. and UK, MAGGOMEDIA may infer geo-location through WiFi identifiers pursuant to obtaining user consent through applicable apps or sites.
(b) Information about ads presented on your device
MAGGOMEDIA also collects some or all of the following information about an ad presented on your device: (i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad.
On occasion, MAGGOMEDIA’s partnering mobile publishers or app developers may also disclose to MAGGOMEDIA certain information, such as email addresses of users in a hashed format (not in raw format) that they have separately collected about you so that MAGGOMEDIA may improve the relevance of the ads served to you on their behalf. MAGGOMEDIA’s partnering mobile publishers or app developers do this in accordance with their own specific privacy policies and subject to their own applicable legal requirements. MAGGOMEDIA does not use the received aforementioned information for any purpose other than to serve you with interest-based ads or for reporting or analytical purpose(s).
2.3 HOW DOES MAGGOMEDIA USE THE INFORMATION COLLECTED?
MAGGOMEDIA uses the information collected from your device to display advertising on your device, which may include interest-based advertising customized to individuals’ inferred interests, preferences and locations and to perform analysis aimed at improving MAGGOMEDIA‘s services.
The information collected from your device also helps MAGGOMEDIA to provide filtering options for publishers and developers to manage ads appearing on their sites and in their apps, and to provide targeting options for advertisers. This helps MAGGOMEDIA’s publishers and developer clients, among other things, avoid presenting you ads that you have already seen, and hence serve advertisements that are more likely to be of interest to you.
2.4 WHO DOES MAGGOMEDIA SHARE INFORMATION WITH?
(a) Publishers, Developers, Advertisers, Data Partners and Measurement Companies
MAGGOMEDIA may share the information it collects or receives regarding you as described in this Policy with its publishers, developers, data partners, measurement companies and advertisers. These partners may use this information to show you relevant ads, measure your ad/site interaction, identify your interest areas, better understand the site and app traffic usage or users’ behavior in order to refine and improve their services. Such partners’ use of the information shared by MAGGOMEDIA will be governed by their respective privacy policies.
(b) MAGGOMEDIA Affiliates
MAGGOMEDIA may also share your information with MAGGOMEDIA’s affiliates so that it can better provide advertising that is relevant to you.
(c) Third parties such as advisors and law enforcement authorities
From time to time, MAGGOMEDIA may also need to disclose your information to other third parties, such as law enforcement authorities or MAGGOMEDIA’s legal advisers, where such disclosures are necessary to: comply with the law or regulations; enforce or apply MAGGOMEDIA’s users’ terms and conditions; protect MAGGOMEDIA’s rights, or; preserve the safety of MAGGOMEDIA’s users. This may include exchanging information with other companies and organizations for fraud protection.
MAGGOMEDIA may also share your information in connection with any merger, a sale of MAGGOMEDIA’s assets, or a financing transaction or acquisition of all, or a portion of MAGGOMEDIA’s business interest to a third party.
2.5 HOW DOES MAGGOMEDIA KEEP INFORMATION SECURE?
MAGGOMEDIA uses reasonable technical and organizational measures to protect the information it collects about you and your device. MAGGOMEDIA may anonymize the information it collects using one-way hashing technology before sharing it with any third parties. MAGGOMEDIA also seeks appropriate contractual protection from its partners regarding the treatment of user data.
2.6 HOW LONG DOES MAGGOMEDIA KEEP INFORMATION FOR?
MAGGOMEDIA may retain the information relating to your device collected from partnering mobile publishers or app developers for a period of up to thirteen (13) months, unless otherwise required by law or applicable contract. After the 13-month period, MAGGOMEDIA may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements.
2.7 OPTING OUT OF INTEREST-BASED ADVERTISING, SALE OF PERSONAL INFORMATION TO THIRD PARTIES. RIGHT TO BE FORGOTTEN.
If you prefer not to receive interest-based advertising from MAGGOMEDIA, you may opt out of interest-based advertising at any time by going to the MAGGOMEDIA Opt Out page and submitting your device ID.
Please note that if you opt-out of interest-based advertising you will continue to receive “generic” ads from MAGGOMEDIA.
To effectively opt-out of MAGGOMEDIA’s cross-device data collection activities, you must opt-out on every device browser and device using the appropriate opt-out methods.
The right to opt out in the California Consumer Privacy Act gives consumers the ability to direct MAGGOMEDIA not to sell their personal information to a third party. This provision does not stop MAGGOMEDIA from distributing the data within the organization that collected it (even to different business units). It also does not stop all transfers to third parties as MAGGOMEDIA can continue to provide personal information to their service providers pursuant to a written contract that meets the law’s requirements. Further, MAGGOMEDIA can continue to provide data that does not meet the definition of personal information.
If you prefer to prevent MAGGOMEDIA from selling your personal information to third parties, you may opt out of having your personal information sold to a third party at any time by going to the MAGGOMEDIA “Do Not Sell My Personal Information” page and submitting your device ID.
- INTERNATIONAL TRANSFERS
MAGGOMEDIA may share your information with clients, affiliates and other third parties described above that are based in countries outside of your country of residence (for example, if you are an EU resident, we may share your information with our non-EU clients or affiliates), subject to any contractual or legal requirements.
- INFORMATION COLLECTED ON BEHALF OF THIRD PARTIES
MAGGOMEDIA may offer advertising solutions to clients that include the collection of voluntary information from you as part of an advertisement, e.g. serving an ad that contains an advertiser questionnaire. Such information may consist of personally identifiable information, non-personally identifiable information, or both. All of the information that you voluntarily provide in response to this form of advertisement is forwarded directly to the relevant advertiser and will be governed by the advertiser’s privacy policies in place at the time of transfer. This information may be temporarily stored by MAGGOMEDIA solely for the aforesaid purpose, subject to applicable legal requirements.
- MAGGOMEDIA AND CHILDREN
MAGGOMEDIA complies with the Children’s Online Privacy Protection Act (COPPA) in the U.S. and does not knowingly collect personal information about users of sites directed to children under the age of thirteen (13). For more detailed information please visit MAGGOMEDIA’s COPPA policy.
- OTHER WEBSITES
- YOUR RIGHTS
Much of the information MAGGOMEDIA hold is purely technical in nature, and relates to the devices that interact with its website or its ads. Information on how to refuse use of this information for interest-based advertising purposes is provided above in the section “Opting Out of Interest-based Advertising”.
In the instances in which MAGGOMEDIA does hold limited personal information about you (such as personal information about your MAGGOMEDIA account), you may request MAGGOMEDIA access to said personal information, to correct or update any inaccuracy of the records, to stop sending you direct marketing or to stop using your personal information altogether.
If you would like to exercise any of these rights, you may be able to make the update within your account settings or by contacting MAGGOMEDIA using the details provided below.
- YOUR INTERACTION WITH MAGGOMEDIA WEBSITE
10.1 INFORMATION THAT MAGGOMEDIA COLLECTS
If you choose to create an account on the MAGGOMEDIA website MAGGOMEDIA will collect your username, password, email address, country, and preferred account type when you register.
You may also provide MAGGOMEDIA with other optional information, such as your name, picture, postal address, phone number, social network profiles, questionnaire responses, general business information, and other personal, biographical, or demographic info. This optional information is not necessary for you to use the MAGGOMEDIA site or to maintain an account with MAGGOMEDIA, but by sharing this information MAGGOMEDIA may better serve you and improve your overall website experience.
If you provide the name and email address of a friend or colleague, MAGGOMEDIA will use that information to send the individual a one-time invitation to visit or register with MAGGOMEDIA’s site.
10.2 THE USAGE INFORMATION WE COLLECT
In addition to the personal information described above, MAGGOMEDIA also collects certain information about your usage of the site. Specifically, MAGGOMEDIA’s servers collect the following information automatically about your usage of the site:
- The type of web browser you use (e.g. Internet Explorer, Mozilla Firefox, Google Chrome or another)
- Where you navigate within the site (e.g. the pages that you visit within the MAGGOMEDIA site)
- Your browsing preferences, such as your screen size, resolution and other viewing preferences
- The links and adverts that you click on
- Information about how you arrived at MAGGOMEDIA’s site (e.g. whether you were directed to our site by a search engine or another third party website)
- Information about how you leave MAGGOMEDIA’s site (e.g. which website you visit immediately after visiting MAGGOMEDIA’s site).
10.3 HOW DOES MAGGOMEDIA USE THE INFO IT COLLECTS?
MAGGOMEDIA uses the account information and other personal information you provide to manage your account, communicate with you, conduct business with you (e.g. reporting and payment), personalize your experience of the MAGGOMEDIA website, comply with your requests, and inform you about products and services in accordance with your marketing preferences.
MAGGOMEDIA uses your usage information to analyze its web traffic, to figure out how often customers use parts of the site, to improve the site and, generally, to make it appealing to as many users as possible.
10.4 WHO DOES MAGGOMEDIA SHARE INFORMATION WITH?
From time to time, MAGGOMEDIA may need to disclose your information to third parties such as law enforcement authorities or MAGGOMEDIA’s legal advisers, where such information is necessary to comply with applicable laws or regulations; enforce or apply MAGGOMEDIA’s user terms and conditions; to protect MAGGOMEDIA’s rights, or to preserve the safety of MAGGOMEDIA’s users. This may include exchanging information with other companies and organizations for fraud protection.
MAGGOMEDIA may also share your personal information with entities that support MAGGOMEDIA’s business activities (e.g. processing payments or submitting emails to you on MAGGOMEDIA’s behalf), in connection with any merger, a sale of MAGGOMEDIA assets, a financing transaction or acquisition of all or a portion of MAGGOMEDIA’s business to another entity. Whenever MAGGOMEDIA shares your personal information for the aforementioned reasons, MAGGOMEDIA will ensure that the recipient is bound by all appropriate confidentiality obligations and that it commits to using your personal information only for the purposes for which you originally provided it.
You should also be aware that the information submitted to public areas, such as MAGGOMEDIA’s blogs, may be read, collected, and used by others who access them.
10.5 INTERNATIONAL TRANSFERS
10.6 HOW DOES MAGGOMEDIA KEEP INFORMATION SECURE?
MAGGOMEDIA uses appropriate technical and organizational security measures to protect the information it collects. MAGGOMEDIA uses multiple electronic, procedural, and physical security measures to protect against unauthorized or unlawful use or alteration of information, and against any accidental loss, destruction, or damage to information. However, you acknowledge and agree that no method of transmission over the Internet, or method of electronic storage, is completely, one hundred percent (100%) secure.
10.7 HOW LONG DOES MAGGOMEDIA KEEP INFORMATION?
- HOW TO CONTACT MAGGOMEDIA