What is a Reattribution Window?

Following on from the term ‘reattribution’, a reattribution window is the period of time in which an inactive user can be reattributed when they re-open an app.

Why Are Reattribution Windows Important?

Reattribution and, by extension, reattribution windows become important in relation to retargeting. If a user returns to an app from a different campaign to the original install it’s important to ensure that the source is given its due.

Reference: “Adjust,” Retrieved – 23 April 2018