What is Re-Engagement?

Re-engagement is the practice of serving ads to people after who have shown interest without converting. These ads can appear across the web or within apps, keeping brands in front of bounced visitors, with a view to bring them back, and ultimately convert. Re-engagement is very commonly used by retail, travel and other e-commerce verticals, as it is one of the most effective ways to re-engage users and minimize the effect of shopping cart abandonment.

Why is Re-Engagement Important?

Re-engagement is effective because it prioritizes advertising spend on people who are already familiar with their brand and have recently demonstrated interest in a product or service. That’s why most marketers who use re-engagement tend to see a higher ROI compared to most other digital channels. Re-engagement is a powerful branding and conversion optimization tool, and it works best as part of a larger digital strategy, including ads across all digital channels – web, email, mobile web, and app.

Reference: “Adjust,” Retrieved – 23 April 2018