What is a Session?
A session is a period of time within which a user interacts with an app. Usually triggered by the opening of an app, a session records the length and frequency of use of an app to show developers, marketers and product managers how much time users spend within an app.
Why Are Sessions Important?
Sessions can be analyzed in a way that reveals how users truly interact with an app. By combining analysis of session metadata (e.g. session length) with usage data (e.g. tracking certain in-app events) and then analyzing behavior across a user base, app businesses can identify opportunities or problems within their apps that can be optimized for improved performance down the line.
For example, e-commerce apps can look at sessions to see how long it takes for users to convert, or how long the average user spends on each page. Game developers can analyze their session lengths to see whether users invest enough time in-game to enjoy the experience on offer. Social media apps might examine session numbers throughout a day to see whether users are making the tool an essential part of their day-to-day life. Proper analysis of sessions can help companies to create an optimal experience for users that maximizes the potential for monetization and retention.
Reference: “Adjust,” Retrieved – 23 April 2018