What is Analytics?
Analytics is the term that collates all functions of analysis, collection and presentation of data which is automatically compiled by data trackers. Analytics allows you to interpret data easily, and data that analytics provides can be applied to a multitude of uses in order to improve performance.
Why is Analytics Important?
Analytics allows you to analyze data, find patterns, and create insights on what your users are up to. Whether this is to do with how users interact with your app, or how they behave around adverts, analytics can give you the data to help improve your app’s usability (and your marketing campaigns) with actionable information.
Reference: “Adjust,” Retrieved – 23 April 2018