What is an Advertisement?

An advertisement (often shortened to advert or ad) is a means to promote a product, brand, or service to a viewership in order to attract interest, engagement and sales.

An advert is different from other types of marketing because it is paid for, and because the creator of an advert has total control over the content and message. The intention of an ad is to affect buyer behavior and influence those who view ads to purchase or otherwise engage with the subject of the advert, usually a product.

Advertisements come in many forms, from copy to interactive video, and have evolved to become a crucial feature of the app marketplace.

What Do In-App Ads Look Like?

In-app ads take many forms, including text, banners, push notifications and pre or post-roll video ads. Such video adverts are usually around 10-15 seconds long (though they can vary) and normally showcase the product within that time. Increasingly, ads are becoming interactive, providing more engagement for users. One such example is the use of deep linking, a feature which allows advertisers to send users directly to an install page in a single click.

Why Are Advertisements Important?

Advertisements are a guaranteed method of reaching an audience. By creating an exciting ad, and spending enough to reach many users, advertisements can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics.

Reference: “Adjust,” Retrieved – 23 April 2018