LAST UPDATED: APRIL 15th, 2018
Specifically, MAGGOMEDIA uses the following types of cookies on its website:
|Types of Cookies||Who serves these cookies?||What do these cookies do?|
|Essential website cookies||MAGGOMEDIA .com||These cookies are necessary to provide you with services available through this website and to use some of its features, such as access to secure areas. These cookies are essential to provide you with critical services such as secure client account pages. Without these cookies, these services to you would not be possible|
|Performance and functionality cookies||MAGGOMEDIA .com||These cookies enhance the performance and functionality of MAGGOMEDIA’s website but are non-essential to its use. However, without these cookies, certain functionality (i.e. search functionality among others) may become unavailable.|
|Analytics web beacons and customization cookies||Google Analytics||These technologies collect information that is used either in aggregate form to help MAGGOMEDIA understand how the website is being used or how effective its marketing campaigns are, or to customize the website for you.|
|Social networking cookies||Facebook
|These cookies are used to enable you to share pages and content that you find interesting on MAGGOMEDIA’s website through third party social networking websites.|
By using the MAGGOMEDIA’s website, you consent to the use of these cookies. If you do not wish to accept the installation of cookies or of certain types of cookies/beacons, you may change your browser’s settings to delete cookies that have already been set and to reject new ones. To learn more about how to accept, remove or reject cookies, please visit the help pages of your browser. However, please note that if you delete cookies or choose not accept them, you may not be able to use all of the features offered at the MAGGOMEDIA’s website, store your preferences, and some of MAGGOMEDIA’s pages may not display properly.
TRACKING AND ADVERTISING COOKIES
MAGGOMEDIA uses these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based on your web browsing activity on the MAGGOMEDIA’s website, known as “online behavioral advertising” (OBA). Cookies are placed on your browser, which will remember the web pages you have visited on the MAGGOMEDIA’s website. Advertising linked to what you have been looking at may then be displayed to you when you visit websites who use partner advertising networks.
SCENARIO 2 – As a provider of advertising services, MAGGOMEDIA partners with many advertising clients who facilitate embedding, firing or placing MAGGOMEDIA’s cookies or pixels on their websites for improving the advertising services. Under this scenario, MAGGOMEDIA’s cookies are third-party cookies. Article 2 provides the details of such cookies and clarifies the kind of data it purports to collect.
Cookies are categorized as third-party or first-party depending on whether they are associated with the domain of the site a user visits. Permitting MAGGOMEDIA to embed/place its cookies or pixels, helps advertising clients and MAGGOMEDIA to know, which user visited which website and when, so that MAGGOMEDIA may retarget or show advertisements that are likely to be relevant to such users. Typically, MAGGOMEDIA collects data related to your interaction with such advertising client’s page, products, services or websites. MAGGOMEDIA collects information as to whether the user visited the home page or product display page or added anything to cart or type of browser or operating system etc. MAGGOMEDIA would like to assure you that it does not know your identity, your name, your address, date of birth, social security number, credit card/financial information, email address or phone number. MAGGOMEDIA may share your data with its affiliates or partners for the purpose of improving advertising services and/or internal analytics in compliance with applicable laws and relevant commercial agreements. Your data may be stored by third parties such as data enrichment partners, data-centers and hosting providers in connection with the provision of services to MAGGOMEDIA.
Some browsers allow users to decide whether or not the third-party cookies should be accepted. To configure your browser to allow third-party cookies or to clear cookies, please follow the instructions published by the makers of your chosen browser. MAGGOMEDIA also recommends that you refer to the browsers’ respective privacy policies and those of the sites you visit or use. However, please note that, if you delete, clear or reject cookies, MAGGOMEDIA’s services may be disrupted and hence not be able to serve you with relevant advertising.
SCENARIO 3 – As a provider of advertising services, MAGGOMEDIA may partner with publishers to distribute advertisements of MAGGOMEDIA’s advertising clients on such publishers’ mobile websites. Article 3 in conjunction with MAGGOMEDIA ’s Privacy provide the details in such regard.
MAGGOMEDIA’s AD NETWORK AND CHANNELS
The information so collected may include events related to your activity on MAGGOMEDIA’s partner’s mobile website or events related to MAGGOMEDIA’s serving activity, such as the number of advertisements served to you. Cookies or pixels enable MAGGOMEDIA to keep a record of the publisher site you were using when you were shown an advertisement or interacted with such an advertisement, analyze trends, and understand users’ interests with respect to such mobile websites. MAGGOMEDIA would like to assure you that it does not know your identity, your name, your address, date of birth, social security number, credit card/financial information, email address or phone number.
MAGGOMEDIA’s partners may also place cookies on the websites you visit. The use of such cookies is governed by the specific privacy policies of such partners which may be accessed directly from their mobile websites.
OPTING OUT – SCENARIO 3
The privacy settings in the majority of web browsers and mobile devices enable the access and control of most cookies. To opt-out of MAGGOMEDIA’s interest-based advertising through the MAGGOMEDIA Ad Network or distribution channels, please visit MAGGOMEDIA’s Opt-out page and follow the steps provided therein.
We are required to maintain the cookie on your browser in order to recognize that you have opted out from MAGGOMEDIA. In the event of you clearing your cookies on your browser, you will be required to opt out again from MAGGOMEDIA, as this clearing action will remove the MAGGOMEDIA opt-out cookie from the browser. Your MAGGOMEDIA opt-out will not apply if you use a non-linked browser, new browser or use a new device to access the internet.
Please note that following your opt out you may continue to see advertisements provided by MAGGOMEDIA that may be based on the context of the mobile website or webpage only.
WHAT’S THE DIFFERENCE BETWEEN FIRST AND THIRD PARTY COOKIES?
Cookies set by the website publisher or app developer are called “first party cookies.” Cookies set by other parties are called “third party cookies”. Third party cookies enable third party features or functionality to be provided, like interest-based adverts, videos and analytics.
WHAT ARE SESSION AND PERSISTENT COOKIES?
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your website browser or app is open and are deleted automatically once they are closed. Other cookies are ‘persistent cookies’, meaning that they remain installed after your browser or app is closed and can be used by websites or apps to recognize your computer or device at a later time.
WHAT ARE WEB BEACONS?
Web beacons (aka clear gifs or pixel tags) are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. These technologies help MAGGOMEDIA to better manage content on its site by reporting content’s effectiveness. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. The information gathered by web beacons is not tied to MAGGOMEDIA’s customers’ personally identifiable information.
WHAT IS DO NOT TRACK (DNT)?
DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made, it has been slow. No standard has been adopted to this date. As such, MAGGOMEDIA does not generally respond to “do not track” signals.
OTHER HELPFUL RESOURCES
- European Interactive Digital Advertising Alliance (EU)
- Internet Advertising Bureau (US)
- Internet Advertising Bureau (EU)
Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.
- Google Chrome
- Internet Explorer
- Mozilla Firefox
- Safari (Desktop)
- Safari (Mobile)
- Android Browser
- Opera Mobile
For other browsers, please consult the documentation that your browser manufacturer provides.